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N.E.R.D.
In Search
Of...
Virgin
Records, 2002

Buy it
online
Reviewed
by John McCormack


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Hip-hop's hottest production team, the
Neptunes -- responsible for Mystikal's "Shake Ya Ass," ODB's
"Got Your Money," and Britney Spears' "Slave" -- push the
boundaries of conventional hip-hop and drop a scathing solo
bomb on playas and playa-haters alike.
Adopting the acronymic guise N.E.R.D. (No one
Ever Really Dies) for their first
venture into solo work, Pharrell Williams and Chad Hugo dip
into their seemingly endless reserve of artistic genius to
remind us all why we got into hip-hop in the first place --
for the fun of it. Showcasing a love of everything from 60s
pop and Steely Dan to heavy metal, In Search Of
takes the fun, innocence and energy of 80s rap and gives it
a 21st-century beat.
Williams and Hugo, who actually met while in the high school
band, aren't your typical hip-hop heroes. Natives and
current residents of Virginia Beach, they clearly don't come
from the same hard background or lifestyle as some of their
industry peers. Most of the time sporting Dickies workpants,
mesh hats, and 70s metal-band tees, Williams and Hugo bring
an untapped style and perspective to a much-overplayed
bling-bling industry image. Their success comes as no
surprise to anyone who's been following their production
work, but it does to them. Often quoted as saying they never
thought two guys like themselves could pull any of this off,
In Search Of... appears to be an ultra-clever inside
joke. And a damn funny one at that.
With In Search Of
, N.E.R.D. serve up a steady
diet of dance floor anthems, bedroom grooves and funk-metal
jams. On "Lapdance," which opens with an apocalyptic guitar
hook and drumbreak guaranteed to fill the dancefloor,
N.E.R.D. unleash an onslaught of seminal beats, indelible
rhymes, and b-boy bravado, Virginia Beach-style. On later
tracks, such as "Tape You," "Run To The Sun" and "Stay
Together," N.E.R.D. conjure up an enticing fusion of
jazzed-out Steely Dan and late 80s Prince seduction. They
even have a go at thrash on "Rock Star," one of their two
joints to date with a video.
Originally recorded nearly a year ago as a collage of
electronic instrumentation and 808 beats, In Search
Of
saw its first and only release in France.
Re-recorded half a year later, this time backed by funk
metal band Spymob, who follow N.E.R.D. on tour, In Search
Of
will now see a worldwide release. Nearly every
new "live" version, minus "Lapdance," improves upon its
predecessor. Now, with a long-overdue American release,
N.E.R.D.'s acceptance into the mainstream is all but
assured.
Coming at a time when hip-hop success is more dependent on
how much you flex and how much ice you've got, In Search
Of
is a much-needed breath of fresh air. | June
2002
John
McCormack
is a freelance writer and music enthusiast.
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Tracks
1:
Lapdance
2: Things Are Getting Better
3: Brain
4: Provider
5: Truth Or Dare
6: Tape You
7: Run To The Sun
8: Baby Doll
9: Am I High
10: Rock Star
11: Bobby James
12: Stay Together
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